How to Stop Important Emails From Getting Buried in Gmail
A practical Gmail setup for keeping next moves, waiting threads, and low-priority noise in their proper places.
A clear comparison of Shortwave and Smashmail for AI email triage, inbox workflow, drafts, follow-ups, provider support, pricing, privacy, and control.
Shortwave is an AI email app for people who want a new workspace around Gmail. Smashmail is an AI inbox for Gmail and Outlook that shows what needs action, tracks follow-ups, clears low-priority noise, and creates native drafts for review.
Shortwave is useful when you want to move more of your email day into a modern AI client. It brings AI search, summaries, writing help, todos, splits, bundles, read statuses, collaboration, and prompt-based automation into one app.
Smashmail is useful when the mailbox you already use is the system of record and the real problem is not "I need another inbox." The problem is that important customer, client, candidate, investor, vendor, and partner email is mixed with notifications, newsletters, receipts, promotions, and updates.
Smashmail separates that mixed inbox into a clearer action workflow:
| Priority | Better fit | Why |
|---|---|---|
| You want an inbox focused on what needs action | Smashmail | Smashmail is built around To Do, Follow Up, FYI, Notification, and Marketing. |
| You want a new AI email app with search, todos, bundles, splits, and team collaboration | Shortwave | Shortwave is strongest when you want to work inside the Shortwave client. |
| You use Outlook or Microsoft 365 as a primary mailbox | Smashmail | Smashmail supports Gmail and Outlook. Shortwave connects natively to Gmail and Google Workspace; Microsoft 365 and Exchange are not directly supported. |
| You want the lower paid price for AI triage, drafts, and follow-ups | Smashmail | Smashmail lists $17.99/month or $9.99/month billed yearly. Shortwave Pro lists $18/month or $14/month billed yearly. |
| You want broad AI assistant capabilities and optional 24/7 automation | Shortwave | Shortwave has an in-client AI assistant, AI search, integrations, and a sister automation product called Tasklet. |
Shortwave is an AI email app.
Its center of gravity is a new email workspace: web, desktop, iOS, and Android apps with AI assistant features, natural-language search, instant summaries, AI replies, todos, bundles, delivery schedules, splits, collaboration features, and AI filters. It is a strong fit if you want to replace the feel of Gmail with a more opinionated AI email client.
Smashmail is an action inbox.
Its center of gravity is the existing mailbox. Gmail or Outlook stays where work happens. Smashmail adds latest-generation frontier AI agents that understand thread context, identify business actions, prepare native drafts for review, track follow-ups, and move low-priority noise out of the way.
That makes the choice practical. If you want a new email app, evaluate Shortwave. If you want Gmail or Outlook to show the work that matters, choose Smashmail.
| Dimension | Shortwave | Smashmail |
|---|---|---|
| Main idea | AI email app and workspace for organizing, searching, writing, scheduling, and collaborating around email. | AI inbox assistant that turns Gmail and Outlook into a workflow for replies, follow-ups, drafts, and noise. |
| AI depth | Broad AI assistant with search, writing, summaries, calendar help, integrations, AI filters, and optional Tasklet automation. | Latest-generation frontier AI agents focused on understanding thread context and identifying business actions. |
| Primary workflow | Shortwave app, inbox splits, bundles, todos, delivery schedules, AI Assistant, and team features. | To Do, Follow Up, FYI, Notification, and Marketing inside the mailbox you already use. |
| Signal vs noise | Uses splits, bundles, AI organization, AI filters, and delivery schedules to manage inbox flow. | Separates business action from things to read later or ignore. |
| Drafts | Instant AI replies and writing personalization are available; Tasklet can draft into Shortwave for review. | Creates native Gmail and Outlook drafts for review before sending. |
| Follow-ups | Automatic follow-up reminders are listed on Pro and above; read statuses and recent opens are on Business and above. | Follow-up queue, nudges, and follow-up drafts after your chosen delay. |
| Provider support | Native Gmail and Google Workspace. Other providers can use forwarding through Gmail; Microsoft 365 and Exchange are not supported directly. | Built for Gmail and Outlook. |
| Price | Free plan available. Pro is $18/month or $14/month billed yearly. Business is $30/month or $24/month billed yearly. | $17.99/month, or $9.99/month billed yearly, with AI triage, follow-ups, and drafts included after a 7-day trial. |
| Email content storage | Shortwave's privacy policy says it collects email contents and syncs Gmail data to provide the service; security docs say data is stored in Google Cloud. | Smashmail says email content is not stored on Smashmail servers. Gmail or Outlook remains the system of record. |
Shortwave is compelling when you want email to become a richer app.
Pick Shortwave if you want:
Those are real advantages. Shortwave is not just a filter or a drafting add-on. It is a full AI email workspace.
Smashmail is strongest when you want the inbox to stop hiding the next business action.
It is built for the daily questions busy professionals keep asking:
Smashmail uses latest-generation frontier AI agents to read the context of a thread and classify the work behind it. That is different from asking an assistant a one-off question or building a custom automation.
The goal is a focused inbox: To Do for action, Follow Up for waiting threads, FYI for context, and low-priority Notification and Marketing email out of the way. Gmail and Outlook remain the system of record, and drafts are created natively for review.
For founders, consultants, advisors, agency owners, operators, and independent professionals, that workflow matters because business moves forward when the right email gets attention at the right time.
Shortwave has a free plan, then a broader set of paid tiers. Smashmail has a simpler individual price for its focused inbox workflow.
| Product | Monthly | Annual equivalent | Best for |
|---|---|---|---|
| Shortwave Free | $0 | $0 | Basic AI, limited quota, 90 days of standard and AI search history, basic inbox settings, and a Shortwave signature. |
| Shortwave Pro | $18/month | $14/month billed yearly | Personal users who want standard intelligence, 3 years of AI search history, AI web browsing, writing personalization, autocomplete, and summaries. |
| Shortwave Business | $30/seat/month | $24/seat/month billed yearly | Business users who want more AI usage, 5 years of AI search history, 3 AI filters, integrations, attachment analysis, read statuses, link tracking, and snippets. |
| Shortwave Premier | $45/seat/month | $36/seat/month billed yearly | Advanced intelligence, 2x more AI usage, unlimited AI search history, 10 AI filters, higher context, and premium support. |
| Shortwave Max | $120/seat/month | $100/seat/month billed yearly | Expert intelligence, 6x more AI usage, 50 AI filters, higher context, and live 1:1 training. |
| Smashmail | $17.99/month | $9.99/month billed yearly | AI inbox triage, follow-ups, native drafts, skip-inbox controls, and writing-style learning after a 7-day trial. |
Shortwave can be free if the basic limits are enough. But once you compare paid plans for AI email help, Smashmail is the more direct buy for one clear job: turn a noisy Gmail or Outlook inbox into a workflow for action.
Both products need mailbox access to do useful work. The practical difference is where the product is trying to live.
Smashmail uses email content to classify and draft, but does not store email content on Smashmail servers. Gmail or Outlook remains the system of record.
Shortwave is a broader email app. Its privacy policy says it collects email addresses, email contents, drafted or received messages, metadata, and Gmail inbox data to provide the service. Its security docs say Shortwave data is stored in Google Cloud, encrypted at rest and in transit, and not used to train third-party LLMs.
That is a legitimate architecture for a full email client. It also means Shortwave has a broader stored email-data surface than Smashmail's trust-forward model.
Choose Smashmail if:
Choose Shortwave if:
Shortwave is about a better AI email app. It is a strong choice if you want to move email into a richer Gmail-centered workspace with AI search, todos, collaboration, and automation options.
Smashmail is about an action inbox. It is built for people who want Gmail and Outlook to show what needs a reply, who needs a follow-up, what can wait, and what can be ignored.
If you want a new AI email workspace, evaluate Shortwave. If you want your existing inbox to focus on the actions that move your business forward, choose Smashmail.
A practical Gmail setup for keeping next moves, waiting threads, and low-priority noise in their proper places.
Why founders should optimize email for consequence, commitments, and visible risk instead of an empty inbox.
A balanced comparison of Superhuman and Smashmail for AI email triage, drafts, follow-ups, pricing, privacy, workflow fit, and control.